光看書名,或許會以為它是本教你如何挑選公司附近自助餐店的導覽手冊。可想而知肯定不是,這本書是一位知名的經濟學者泰勒.柯文針對如何找到一頓物值所值餐點,所給予的指導手冊。
「食物是經濟供應與需求的產物,因此設法找出供應品新鮮,供應者富創意,需求者消息靈通的地方。」是作者縱實全書的核心思想。延伸出來的各項絕妙建言,也相當符合講求效益的經濟學思維。像「千萬不要在觀光景點找美食,因為房租會轉價到餐費上」這點是顯而易見。但是「賭場的低價美食,是因為賭博事業會針對美食進行價格補貼」就是言之有理又十足有趣的觀點。用經濟學觀點解析餐飲服務背後隱藏的成本與效益內幕,確實能帶領讀者未來在享受美食時多一層額外的切入點。
中半段作者則是花了兩個章節,講述糧食革命和環保議題。對於政治正確的碳足跡和在地小農等文青們搖旗吶喊的思維,他提出了不同觀點的反對聲音。畢竟對於經濟學者而言,達成目標的成效,其價值是遠高於自我感覺良好的述求和主張。作者對孟山都等國際級農企業的觀點,或許會讓部份讀者覺得不好受,但也能理解成環保和商業的平衡本來就沒有非黑即白二元判斷。
最後的節章,作者花了一些篇幅講述了如何在世界各國找到有CP值的美食餐廳。可惜地是身為美國人的作者能舉例的不外乎是以歐美國家為主的例子,最多是加上日本和新加坡等國際都市。對不常環遊世界的讀者而言,真的是派不上什麼用場。
本書構思觀點算是獨樹一格,也帶來許多新奇有趣的新觀點。但中後半的章節有點脫離主題,將不同議題的文字混入其中,導致讀到後半段讓人興趣缺缺。可以說是本好書,但我不會有再讀一次的衝動。
Just by looking at the title, you might think this is a guidebook that teaches you how to choose a buffet restaurant near your office. But as you can imagine, that is definitely not the case. This book is a guide by the well-known economist **Tyler Cowen** on how to find a meal that is truly **worth the money**.
"Food is the result of economic supply and demand, so try to find places where the food is fresh, the suppliers are creative, and the customers are well informed." This is the main idea that runs through the entire book. The many great suggestions that come from this idea also fit very well with the practical way economists think. For example, "Never look for good food at tourist attractions, because the high rent will eventually be reflected in the price of the food" is pretty obvious. However, the idea that "casinos offer cheap food because their gambling business can subsidize the cost of food" is both reasonable and very interesting. Looking at restaurants and food through the eyes of economics, and understanding the hidden costs and benefits behind the food business, gives readers a new way to think about food when they enjoy a meal in the future.
In the middle of the book, the author spends two chapters discussing the **food revolution** and **environmental issues**. He presents opinions that are different from the politically correct ideas often promoted by people who support things like reducing carbon footprints and buying from local farmers. After all, from an economist's point of view, achieving the actual goal is much more important than simply supporting ideas that make us feel good about ourselves. The author's views on international agricultural companies such as **Monsanto** may make some readers uncomfortable. However, it can also be understood as a reminder that the balance between environmental protection and business is not simply a matter of right or wrong.
In the final chapters, the author spends some time explaining how to find good-value restaurants in different countries around the world. Unfortunately, since the author is American, most of the examples are from Europe and the United States, with a few international cities such as Japan and Singapore. For readers who do not travel around the world very often, these examples are not particularly useful.
The book has some unique ideas and offers many fresh and interesting points of view. However, some of the chapters in the second half of the book move away from the main topic and bring in discussions about other issues. As a result, I gradually lost interest as I continued reading. Overall, I would say this is a good book, but I don't feel any strong desire to read it again.

